PicLeadPrivacy Policy
Last updated: November 14, 2026
- Your photos are yours. They're stored on your phone and, if you sign in, backed up privately so only you can see them.
- We never put location data in images you save or share, and PicLead doesn't collect your location.
- No ads, no tracking across other apps or websites, and we never sell your data.
- You can delete your account and everything in it from inside the app at any time.
This policy explains what the PicLead app (“PicLead”, “we”, “us”) collects, why, and the choices you have. PicLead is made for businesses that photograph their work, such as cleaning, detailing, landscaping and remodeling.
What we collect and why
Account details
If you create an account, we store your email address (or the private relay address Apple gives us when you use Sign in with Apple) and, if Apple shares it, your name. We use these only to sign you in, back up your work, and contact you about your account.
Your photos and designs
Photos you take or import, your designs, and your captions are saved on your phone. When you're signed in, they're also backed up to our cloud storage so you can restore them on a new phone. Backups are private to your account and are not used for advertising or shared with anyone else.
Business details
The business name, type, city, phone, website, social handle, logo and brand colors you enter are used to brand your images and write your captions, and are backed up with your account.
AI captions
When you tap “Write caption”, smaller copies of the before and after photos (or the photos in your collage), your business details, your notes, and short versions of your recent captions are sent to our caption service, which uses Anthropic's Claude to write the text. This happens only when you ask for a caption. Anthropic processes this content to produce the caption and does not use it to train its models. We keep a count of how many captions you've written (not the photos) to apply monthly limits.
Purchases
Subscriptions are processed by Apple. We never see your card details. We use RevenueCat to confirm which plan you're on; it receives an anonymous account ID and your purchase history from Apple.
App health
If the app crashes or hits an error, a crash report (the device model, iOS version, app version and technical details of the error) is sent to our crash-reporting service, Sentry, so we can fix it. Crash reports do not include your photos, captions, or contact details.
Sign-in emails
If you sign in with email, your address is passed to our email delivery provider only to send you the sign-in link.
What we don't collect
- Location. PicLead doesn't request or use your location. Images you save or share are freshly created and contain no GPS or camera metadata, because these are often photos of your customers' homes and vehicles.
- Contacts, microphone, or other apps' data.
- Advertising identifiers. We don't show ads or track you across other companies' apps and websites.
Permissions
- Camera: to take before and after photos.
- Photos: to import photos you choose and to save your finished images and videos.
- Motion: to show a level and help you match the angle of your before photo. Motion data stays on your phone.
Who we share data with
Only the service providers that run PicLead, and only for the purposes above:
- Supabase: accounts, cloud backup and our servers.
- Anthropic: writing captions you request.
- RevenueCat and Apple: subscriptions.
- Sentry: crash reports.
- Our email delivery provider: sign-in emails.
We may also disclose information if required by law. We do not sell or rent personal information.
When you share an image, video or caption to another app (for example Instagram, Facebook or Google), that app's own privacy policy applies to what you post there.
Keeping and deleting your data
We keep your account data while your account is open. To delete everything, open PicLead, tap the account button, then Delete account. This permanently removes your account, backed-up photos, designs, captions and business details from our servers. Photos already saved to your phone's Photos app stay there. Purchase records kept by Apple and RevenueCat are subject to their policies and legal record-keeping requirements.
Security
Data is encrypted in transit, and backups are protected so that only your account can access them. No system is perfectly secure, but we work to protect your information and limit who can access it.
Children
PicLead is a business tool and isn't directed to children under 13. We don't knowingly collect information from children.
Your rights
Depending on where you live, you may have the right to access, correct, delete or export your personal information. You can do most of this in the app, or contact us and we'll help.
Changes
If we change this policy, we'll update the date above, and for significant changes we'll let you know in the app.
Contact
Questions or requests: support@piclead.app